What You Get Inside the Course

 MVP Intro 

Start strong with the mindset shift that changes everything:

• Why MVP is a framework, not a rigid checklist

• Why “perfect” is usually the reason people run out of money

• How to launch efficiently even with limited time + limited resources

 MVP Strategy 

The core framework that helps you launch smarter:

• MVP vs. traditional launch (side-by-side)

• Why most businesses fail before they even get a real chance

• How to avoid over-investing and start building traction first

 MVP Business Case Studies 

Real examples of businesses that grew by doing it lean:

• Body Street (monoproduct launch, ~$300 start, scaled fast)

• Saint Mode (small basket launch, simple rollout)

• Spanx + Fashion Nova (hero product strategy at scale)

This is proof that you don’t need 20 products to win.

 MVP Peacock Product 

Learn how to identify your winning product — the one that can carry your business.

A true “Peacock Product” is:

• Cash cow (low maintenance, consistent revenue)

• Hero product (the flagship / gateway into your brand)

• Evergreen (sells most of the year)

Plus my criteria from inside 70+ women-owned ecom brands:

• easy to source

• strong sales potential

• good margins

• broad appeal

• year-round use

 MVP Niche to Meet You

Niching down—done the smart way.

Learn:

• how to niche down without making your audience too small

• why broad profitable categories + smart positioning is the sweet spot

• real brand examples that nailed it (and what “too niche” looks like)

 MVP Launch Workflow 

A step-by-step launch walkthrough so you can see the framework in action.

You’ll watch me build a hypothetical MVP business (candle brand example) and learn:

• how to choose products using research (not vibes)

• how to launch with 30–50 units, not 300

• how to keep your product line simple (and profitable)

• how to use your “peacock product” to guide your marketing

• the two-tier marketing approach:

  1. grow audience

  2. drive sales